Real-Time Bidding (RTB)
Business happens in the blink of an eye. Here, real-time bidding plays a crucial role in our performance advertising. Our cutting-edge RTB engine (Ver 2.3) built on Core Java & PHP technologies beam advertisements to users just when required, based on time of day, day of the week, keywords and geography. Our targeting tool judges the user on many levels with real-time data to position advertisements and ensure that they find it engaging.
Targeted advertising is our specialty in digital marketing. We ensure that your mobile and desktop advertisements reach people based on where they are at that moment.
Our real-time reporting algorithm tracks the various clicks, conversions and lead generations. It also determines the device type, operating system and geography-wise performance to measure the campaign's performance on various parameters. The result is cost per acquisition, not cost per click.
Big Data Platform
Real-time decisions on live campaigns—that's what our big data platform allows advertisers to accomplish. And this not only enhances the acquisition rate of the advertising campaign but also optimises advertising spends and increases stickiness. Powered by cutting-edge technology such as Hadoop, R, SparkR and Python models, our big data platform optimises the supply conversion by identifying the most profitable campaign in real time.
Hadoop helps process and store huge data on a server software while SparkR enables our data scientists to monitor and measure large datasets and interactively run machine learning tasks on them.
Python is a popular programming language because it's concise, easy to read and every programmer's must-use tool for web and software development.
All these programmes do one thing very well—measure critical factors such as the advertisement's conversion rate, click through rate and install to sale rate.